![]() A professional groomer knows exactly how much to cut and helps your dog cooperate, which greatly reduces the likelihood of cutting too short. Left alone, overgrown nails can disrupt your dog's posture and foot structure while causing discomfort. A dog's nails grow naturally and need to be trimmed about once a month. Plus, as a groomer works, they screen your dog's feet and skin for abnormalities. If you attempt to groom your dog at home, you could accidentally leave scratches or irritate the skin. It's the safe way to look handsome! Proper grooming is more than a brush and clip, and groomers are highly trained to beautify your dog without causing discomfort. (Right) Pawsible founder Joy Chia teaching (from left) Shadow, a pomsky, Conrad, a spitz, and Lulu, a labradoodle, how to play musical instruments.A cute haircut is nice, but the health benefits of a professional grooming are even more important. Pandemic pet trends: German shepherd Bruno engaging in an outdoor activity at pet resort. I wanted to engage with Lola and Bobby more and bond more with them,” she says. “It is a much closer relationship since I spent a lot of time working from home. Ho, who has had pet dogs since she was a child, says the pandemic changed the way she views pets. By 2022, total dog licences numbered around 87,000. There were about 62,000 dog licences in 2013, which inched up to 70,000 licences in 2019, the year before the pandemic. More people acquired dogs during the lonesome pandemic years. Operating revenue or income earned from this sector, which includes pet daycare, grooming and spa services, reached S$80.9mil in 2021, the latest figure available. The rise of the pet industry started way before the pandemic, which took hold in 2020.Īccording to figures provided by the Singapore Department of Statistics, there were about 140 establishments involved in training and care services for pets in 2012, which almost tripled to 400 in 2021. Many of these child-free pet owners fork out for enrichment activities, similar to child development activities, such as engaging with flash cards and IQ puzzles, to ensure their fur-kids’ holistic development.Įven smaller animals are not exempt from this booming industry, which analysts attribute to “pet humanisation” – where pet owners treat their pets like children.Īt least one service provider, The Grooming Angels, reports increased demand for spa treatments for dogs, cats and even guinea pigs.Ī collagen spa treatment for a guinea pig costs S$40 (RM132), for example. The industry was worth close to S$300mil in 2021, according to data from the Singapore Department of Statistics.īoosted by the Covid-19 pandemic, new pet products and services have mushroomed recently, such as canine DNA testing and sous-vide dog food delivery. She is among a growing breed of “paw-rents” who splurge on their “fur-kids”, fuelling the growth of the pet retail, training and care services industry in Singapore. “It’s still cheaper than having kids,” she says, adding that she knows some parents who spend up to S$4,000 (RM13,262) a month on their children’s tuition and expenses. Pawsible founder Joy Chia teaching (from left) Shadow, a pomsky, Conrad, a spitz, and Lulu, a labradoodle, how to play musical instruments. She bought Bobby for about S$9,000 (RM29,841) and Lola for $7,000 (RM23,209) during the pandemic and estimates that she spends more than S$2,000 (RM6,631) a month on their upkeep. The fund manager, who is not married, says: “Besides wanting to give them the best to ensure their physical and mental well-being, I want to nurture them and develop their potential just like human kids, to make them happy, healthy and fulfilled.” Ho also recently signed them up for radio frequency therapy treatment, said to help with muscle recovery.īobby and Lola dine on home-cooked meals prepared by Ho’s domestic helper, or store-bought turmeric pork or grass-fed venison. Every Wednesday, Julia Ho’s two dogs go to school, where they have enrichment lessons.īesides their daily walks, she takes her shih tzu, Bobby, and papillon, Lola, swimming or to a doggy gym weekly.Ī physiotherapist comes to their home to give the dogs a S$90 (RM298) massage once a month.Įvery couple of weeks, two-year-old Bobby and three-year-old Lola do agility training, where dogs navigate a timed obstacle course made up of jumps, tunnels, weave poles and walkways.
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